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  • Sách/Book

  • Giáo trình Marketing căn bản

    • Authors: Vũ Thị Tuyết (2020)

  • Trình bày tổng quan về marketing, hệ thống thông tin và nghiên cứu marketing, môi trường marketing, hành vi khách hàng, chọn thị trường mục tiêu và định vị thị trường, các quyết định về sản phẩm, các quyết định về giá, các quyết định về phân phối, các quyết định về truyền thông marketing, lập kế hoạch marketing; tổ chức, triển khai và kiểm soát marketing
  • Sách/Book

  • Operations Management

    • Authors: William J. Stevenson (2021)

  • This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The topics covered include both strategic issues and practical applications. Among the topics are forecasting, product and service design, capacity planning, management of quality and quality control, inventory management, scheduling, supply chain management, and project management. The use of an adaptive online learning enhances the student experience and success.
  • Sách/Book

  • International business : competing in the global marketplace

    • Authors: Charles W.L. Hill. (2021)

  • The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results."--Publisher's description
  • Sách/Book

  • Consumer behavior : building marketing strategy

    • Authors: Del Hawkins (2020)

  • Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens
  • Sách/Book

  • Tập bài giảng môn Đầu tư chứng khoán

    • Authors: - (2020)

  • Nội dung cuốn sách bao gồm phần lý thuyết về định giá và phân tích chứng khoán , cũng như quản lý danh mục đầu tư và thực hành những bài tập rèn luyện kỹ năng phân tích và quản lý danh mục đầu tư.
  • Sách/Book

  • Principles of Auditing & Other Assurance Services

    • Authors: Ray Whittington (2021)

  • The 22nd edition of Principles of Auditing & Other Assurance Services provides a carefully balanced presentation of auditing theory and practice. Written in a clear and understandable manner, it is particularly appropriate for students who have had limited or no audit experience. The approach is to integrate auditing material with that of previous accounting financial, managerial, and systems courses.
  • Sách/Book

  • Smart business and digital transformation : an industry 4.0 perspective

    • Authors: Sándor Gyula Nagy (2023)

  • Information Classification: General Smart Business and Digital Transformation Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology which have blurred the boundaries between the physical, digital, and biological worlds. Industry 4.0 has enabled so-called "smart factories" in which computer systems equipped with machine learning algorithms can learn and control robotics with minimal need for human input. While smart technology has enabled many manufacturing businesses to increase efficiency and cut costs, many others are still struggling with implementing it. This book aims to help students, practitioners and industry leaders to become change agents and take their first steps on the path of transformation. Smart Business an...