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  • Sách/Book

  • Giáo trình Marketing căn bản

    • Authors: Vũ Thị Tuyết (2020)

  • Trình bày tổng quan về marketing, hệ thống thông tin và nghiên cứu marketing, môi trường marketing, hành vi khách hàng, chọn thị trường mục tiêu và định vị thị trường, các quyết định về sản phẩm, các quyết định về giá, các quyết định về phân phối, các quyết định về truyền thông marketing, lập kế hoạch marketing; tổ chức, triển khai và kiểm soát marketing
  • Sách/Book

  • Operations Management

    • Authors: William J. Stevenson (2021)

  • This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The topics covered include both strategic issues and practical applications. Among the topics are forecasting, product and service design, capacity planning, management of quality and quality control, inventory management, scheduling, supply chain management, and project management. The use of an adaptive online learning enhances the student experience and success.
  • Sách/Book

  • International business : competing in the global marketplace

    • Authors: Charles W.L. Hill. (2021)

  • The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results."--Publisher's description
  • Sách/Book

  • Consumer behavior : building marketing strategy

    • Authors: Del Hawkins (2020)

  • Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens
  • Sách/Book

  • Tập bài giảng môn Đầu tư chứng khoán

    • Authors: - (2020)

  • Nội dung cuốn sách bao gồm phần lý thuyết về định giá và phân tích chứng khoán , cũng như quản lý danh mục đầu tư và thực hành những bài tập rèn luyện kỹ năng phân tích và quản lý danh mục đầu tư.
  • Sách/Book

  • Principles of Auditing & Other Assurance Services

    • Authors: Ray Whittington (2021)

  • The 22nd edition of Principles of Auditing & Other Assurance Services provides a carefully balanced presentation of auditing theory and practice. Written in a clear and understandable manner, it is particularly appropriate for students who have had limited or no audit experience. The approach is to integrate auditing material with that of previous accounting financial, managerial, and systems courses.
  • Sách/Book

  • Financial risk management and derivative instruments

    • Authors: Michael Dempsey (2021)

  • Financial Risk Management and Derivative Instruments is an accessible, concise textbook offering a solid introduction to the essential principles of risk management and derivatives. Structured in two parts, the book first looks at markets and uncertainty, examining risk in the stock market and the bond market, leveraging and growth. It then moves on to topics in derivative instruments and financial management, including futures, options and the Black-Scholes model. The text sets the topics in their global context, referencing financial shocks such as Brexit and the Covid-19 pandemic. On top of the accessible writing style, students are supported through a range of pedagogical features in the text, ranging from key insights boxes, illustrative examples boxes and end-of-chapter tutori...
  • Sách/Book

  • Valuation : measuring and managing the value of companies

    • Authors: McKinsey & Company (2020)

  • Valuation lies at the crossroads of corporate strategy and finance. In today's economy, it has become an essential role -- and one that requires excellence at all points. This guide shows you everything you need to know, and gives you the understanding you need to be effective. Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company value. This new seventh edition provides insights on the strategic advantages of value-based management, complete detailed instruction, and nuances managers should know about valuation and valuation techniques as applied to different industries, emerging markets, and other special situations