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  • Authors: Ronald W. Hilton (2014)

  • The emphasis of Managerial Accounting, 10th edition is on teaching students to use accounting information to best manage an organization. In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. Known for balanced examples of Service, Retail, Nonprofit and Manufacturing companies, Hilton/Platt offers a clear, engaging writing style that has been praised by instructors and students alike. As in previous editions, there is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting an...

  • Book


  • Authors: Vũ Huy Thông (2014)

  • Trình bày tổng quan về hành vi người tiêu dùng. Phân tích ảnh hưởng của môi trường văn hoá, giai tầng xã hội, gia đình, nhân cách và lối sống tới hành vi người tiêu dùng. Nghiên cứu hành vi với việc mua sắm của khách hàng

  • Sách/Book


  • Authors: Edwin J. Elton (2014)

  • Modern Portfolio Theory and Investment Analysis, 9th Editionexamines the characteristics and analysis of individual securities, as well as the theory and practice of optimally combining securities into portfolios. It stresses the economic intuition behind the subject matter while presenting advanced concepts of investment analysis and portfolio management.