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  • Sách/Book

  • Sales Management Shaping Future Sales Leaders

    • Authors: Tanner, Jr. John (2009)

  • For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy―by integrating current technology, research, and strategic thinking activities.
  • Sách/Book

  • Giáo trình Đấu thầu

    • Authors: Đinh Đào Ánh Thủy (2018)

  • Trình bày tổng quan sự khác biệt giữa mua sắm khu vực tư nhân và mua sắm công, các nguyên tắc thực hiện đấu thầu, phương thức đấu thầu
  • Sách/Book

  • Global Investments

    • Authors: Solnik Bruno (2014)

  • Global Investments, the Sixth Edition of the previously titled International Investments, provides accessible coverage of international capital markets using numerous examples to illustrate the applications of concepts and theories. The new title reflects the current understanding that the distinction between domestic and international is no longer relevant and that asset management is global. This book is ideal for CFA® (Chartered Financial Analyst) candidates, advanced finance undergraduates, and MBA students, and it has been selected by the CFA Institute as part of the curriculum to deliver the Candidate Body of Knowledge for the CFA
  • Sách/Book

  • Giáo trình Marketing nông nghiệp

    • Authors: Nguyễn Nguyên Cự (2008)

  • Những kiến thức cơ bản về marketing nông nghiệp: thị trường nông sản hàng hoá và hoạt động marketing kinh doanh, chiến lược sản phẩm trong kinh doanh, giá cả nông sản, phân phối, marketing dịch vụ trong sản xuất kinh doanh và xuất khẩu nông sản.
  • Sách/Book

  • Giáo trình logistics và vận tải quốc tế

    • Authors: Hoàng Văn Châu (2009)

  • Trình bày khái quát chung về logistics, chuỗi cung ứng (supply chain), chi phí logistics, hoạt động logistics tại Việt Nam; vận tải đường biển và các phương thức thuê tàu trong thương mại quốc tế; chuyên chở tàu hàng hoá ngoại thương bằng đường sắt, đường hàng không, bằng ôtô, bằng container; gom hàng và vận tải đa phương thức quốc tế...
  • Sách/Book

  • International business : competing in the global marketplace

    • Authors: Charles W.L. Hill. (2021)

  • The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results."--Publisher's description
  • Sách/Book

  • Theories of the Multinational Enterprise: Diversity, Complexity and Relevance

    • Authors: Michael Hitt (2004)

  • A critical survey is presented of some of the theories that have been used to explain why multinational enterprises (MNEs) exist, with special emphasis on the transaction costs/internalization approach. The first part of the chapter discusses early capital flow and industrial organization theories in the evolution of the MNE. The second part focuses on transaction costs/internalization theories, which are now dominant theories of the MNE.
  • Sách/Book

  • Consumer behavior : building marketing strategy

    • Authors: Del Hawkins (2020)

  • Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens