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  • Sách/Book

  • Giáo trình Marketing căn bản

    • Authors: Vũ Thị Tuyết (2020)

  • Trình bày tổng quan về marketing, hệ thống thông tin và nghiên cứu marketing, môi trường marketing, hành vi khách hàng, chọn thị trường mục tiêu và định vị thị trường, các quyết định về sản phẩm, các quyết định về giá, các quyết định về phân phối, các quyết định về truyền thông marketing, lập kế hoạch marketing; tổ chức, triển khai và kiểm soát marketing
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  • Luật số 83/2015/QH13 "Luật Ngân sách nhà nước".

    • Authors: Quốc hội (2015)

  • Luật này quy định về lập, chấp hành, kiểm toán, quyết toán, giám sát ngân sách nhà nước; nhiệm vụ, quyền hạn của các cơ quan, tổ chức, đơn vị, cá nhân có liên quan trong lĩnh vực ngân sách nhà nước
  • Sách/Book

  • Operations Management

    • Authors: William J. Stevenson (2021)

  • This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The topics covered include both strategic issues and practical applications. Among the topics are forecasting, product and service design, capacity planning, management of quality and quality control, inventory management, scheduling, supply chain management, and project management. The use of an adaptive online learning enhances the student experience and success.
  • Sách/Book

  • Technology distribution channels : understanding and managing channels to market

    • Authors: Julian Dent (2014)

  • Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear
  • Sách/Book

  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    • Authors: Keller, Kevin Lane (2015)

  • This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize, perhaps one of the most valuable assets a firm has are the brands it has invested in and developed over time. Although competitors can often duplicate manufacturing processes and factory designs, it’s not so easy to reproduce strongly held beliefs and attitudes established in the minds of consumers. The difficulty and expense of introducing new products, however, puts more pressure than ever on firms to skillfully launch their new products as well as manage their existing brands.
  • Sách/Book

  • Logistics and supply chain management DMGT523 Edited

    • Authors: Neha Tikoo (-)

  • This poses challenges; supply chains are often very dynamic or fluid, partners can change, each partner will look out for its long term advantage, and this can also cause problems in effectively managing supply chains. While supply chain management may allow organizations to realize the advantages of vertical integration, certain conditions must be present for successful supply chain management to occur. It also creates competition amongst supply chains and supply chain partners, therefore, supply chains can operate more effectively than many vertically integrated conglomerates