Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Speh, Thomas W | - |
| dc.contributor | Hoffman, Douglas | - |
| dc.contributor.author | Hutt, Michael D | - |
| dc.date.accessioned | 2026-08-29T03:51:31Z | - |
| dc.date.available | 2026-08-29T03:51:31Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/14588 | - |
| dc.description.abstract | Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. | vi |
| dc.format.extent | 428 p | vi |
| dc.language.iso | en | vi |
| dc.publisher | Cengage | vi |
| dc.subject | Business Marketing Management | vi |
| dc.subject | Quản lý tiếp thị doanh nghiệp | vi |
| dc.subject | Phân tích thị trường | vi |
| dc.subject | Chiến lược tiếp thị tiếp cận khách hàng | vi |
| dc.title | Business Marketing Management : B2B | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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