Item Infomation
| Title: | Digital marketing technologies |
| Authors: | Aghazadeh, Hashem |
| Keywords: | Internet marketing; Digital marketing technologies; Công nghệ tiếp thị kỹ thuật số; Công nghệ tiếp thị |
| Issue Date: | 2024 |
| Publisher: | Palgrave Macmillan |
| Abstract: | This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14431 |
| Appears in Collections | Tin học |
ABSTRACTS VIEWS
5
VIEWS & DOWNLOAD
0
Files in This Item:
