Machine learning for business analytics : concepts, techniques and applications in RapidMiner

Abstract

Machine learning--also known as data mining or data analytics-- is a fundamental part of data science. It is used by organizationsin a wide variety of arenas to turn raw data into actionableinformation. Machine Learning for Business Analytics: Concepts, Techniques, and Applications in RapidMiner provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques