Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Hermawan Kartajaya, Iwan Setiawan | - |
| dc.contributor.author | Philip Kotler | - |
| dc.date.accessioned | 2024-09-14T02:57:52Z | - |
| dc.date.available | 2024-09-14T02:57:52Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11045 | - |
| dc.description.abstract | this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing. | vi |
| dc.language.iso | en | vi |
| dc.publisher | New Jersey. Wiley | vi |
| dc.subject | Marketing 5.0 | vi |
| dc.subject | Technology for Humanity | vi |
| dc.title | Marketing 5.0: Technology for Humanity | vi |
| dc.title.alternative | Technology for Humanity | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Kinh tế - Quản lý | |
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