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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Solomon, Michael R | - |
| dc.date.accessioned | 2024-08-24T02:56:53Z | - |
| dc.date.available | 2024-08-24T02:56:53Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10750 | - |
| dc.description.abstract | Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas prese | vi |
| dc.format.extent | 1908ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson | vi |
| dc.subject | Consumer behavior | vi |
| dc.subject | Marketing | vi |
| dc.subject | Hành vi người tiêu dùng | vi |
| dc.title | Consumer behaviour : buying, having, being | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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