Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Żyminkowska, Katarzyna | - |
| dc.date.accessioned | 2024-06-22T06:37:44Z | - |
| dc.date.available | 2024-06-22T06:37:44Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10236 | - |
| dc.description.abstract | An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management. | vi |
| dc.format.extent | 175 p | vi |
| dc.language.iso | en | vi |
| dc.publisher | Palgrave Pivot | vi |
| dc.subject | Marketing Management | vi |
| dc.subject | Hành vi người tiêu dùng | vi |
| dc.subject | Quản lý quan hệ khách hàng | vi |
| dc.title | Customer Engagement in Theory and Practice: A Marketing Management Perspective | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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