Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Altobelli, Claudia Fantapié | - |
| dc.contributor | Sander, Matthias | - |
| dc.contributor.author | Berndt, Ralph | - |
| dc.date.accessioned | 2024-06-22T03:37:34Z | - |
| dc.date.available | 2024-06-22T03:37:34Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10190 | - |
| dc.description.abstract | This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. | vi |
| dc.format.extent | 604ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | International marketing | vi |
| dc.subject | Tiếp thị quôc tế | vi |
| dc.subject | Quản lý nguồn nhân lực | vi |
| dc.subject | Quản lý doanh nghiệp | vi |
| dc.title | International Marketing Management | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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