Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kucuk, S. Umit | - |
| dc.date.accessioned | 2024-06-22T03:31:12Z | - |
| dc.date.available | 2024-06-22T03:31:12Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10186 | - |
| dc.description.abstract | This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once. | vi |
| dc.format.extent | 306ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Palgrave Macmillan | vi |
| dc.subject | Marketing | vi |
| dc.subject | Tiếp thị | vi |
| dc.subject | Đồ họa tiếp thị | vi |
| dc.title | Visualizing Marketing: From Abstract to Intuitive | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
Files in This Item:
