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Results 1251-1260 of 1457 (Search time: 0.074 seconds).
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  • Sách/Book

  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    • Authors: Keller, Kevin Lane (2015)

  • This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize, perhaps one of the most valuable assets a firm has are the brands it has invested in and developed over time. Although competitors can often duplicate manufacturing processes and factory designs, it’s not so easy to reproduce strongly held beliefs and attitudes established in the minds of consumers. The difficulty and expense of introducing new products, however, puts more pressure than ever on firms to skillfully launch their new products as well as manage their existing brands.
  • Sách/Book

  • Sales Management Shaping Future Sales Leaders

    • Authors: Tanner, Jr. John (2009)

  • For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy―by integrating current technology, research, and strategic thinking activities.
  • Sách/Book

  • Giáo trình Đấu thầu

    • Authors: Đinh Đào Ánh Thủy (2018)

  • Trình bày tổng quan sự khác biệt giữa mua sắm khu vực tư nhân và mua sắm công, các nguyên tắc thực hiện đấu thầu, phương thức đấu thầu
  • Sách/Book

  • Global Investments

    • Authors: Solnik Bruno (2014)

  • Global Investments, the Sixth Edition of the previously titled International Investments, provides accessible coverage of international capital markets using numerous examples to illustrate the applications of concepts and theories. The new title reflects the current understanding that the distinction between domestic and international is no longer relevant and that asset management is global. This book is ideal for CFA® (Chartered Financial Analyst) candidates, advanced finance undergraduates, and MBA students, and it has been selected by the CFA Institute as part of the curriculum to deliver the Candidate Body of Knowledge for the CFA
  • Sách/Book

  • Giáo trình Marketing nông nghiệp

    • Authors: Nguyễn Nguyên Cự (2008)

  • Những kiến thức cơ bản về marketing nông nghiệp: thị trường nông sản hàng hoá và hoạt động marketing kinh doanh, chiến lược sản phẩm trong kinh doanh, giá cả nông sản, phân phối, marketing dịch vụ trong sản xuất kinh doanh và xuất khẩu nông sản.
  • Sách/Book

  • Giáo trình logistics và vận tải quốc tế

    • Authors: Hoàng Văn Châu (2009)

  • Trình bày khái quát chung về logistics, chuỗi cung ứng (supply chain), chi phí logistics, hoạt động logistics tại Việt Nam; vận tải đường biển và các phương thức thuê tàu trong thương mại quốc tế; chuyên chở tàu hàng hoá ngoại thương bằng đường sắt, đường hàng không, bằng ôtô, bằng container; gom hàng và vận tải đa phương thức quốc tế...
  • Sách/Book

  • International business : competing in the global marketplace

    • Authors: Charles W.L. Hill. (2021)

  • The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results."--Publisher's description