Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kreutzer, Ralf T | - |
| dc.date.accessioned | 2024-04-05T04:09:15Z | - |
| dc.date.available | 2024-04-05T04:09:15Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9813 | - |
| dc.description.abstract | This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group. | vi |
| dc.format.extent | 564ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | Marketing | vi |
| dc.subject | Marketing strategy | vi |
| dc.subject | Chiến lược tiếp thị | vi |
| dc.title | Practice-Oriented Marketing: Basics – Instruments – Case Studies | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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