Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Malhotra, Naresh K | - |
| dc.date.accessioned | 2024-04-04T03:11:55Z | - |
| dc.date.available | 2024-04-04T03:11:55Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9805 | - |
| dc.description.abstract | The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. | vi |
| dc.format.extent | 890ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson | vi |
| dc.subject | Marketing research | vi |
| dc.subject | Nghiên cứu marketing | vi |
| dc.title | Marketing research : An Applied Orientation | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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