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Title: Celebrity fashion marketing : developing a human fashion brand
Authors: Caan, Fykaa
Keywords: Fashion merchandising; Branding (Marketing); Kinh doanh thời trang; Xây dựng thương hiệu (Tiếp thị)
Issue Date: 2023
Publisher: Routledge
Abstract: This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9764
Appears in Collections1-Kinh tế - Quản lý
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