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Title: Sales management : analysis and decision making
Authors: Ingram, Thomas N
Keywords: Sales management; Business and Management; Quản lý bán hàng; Kinh doanh và Quản lý
Issue Date: 2020
Publisher: Routledge Taylor & Francis Group
Abstract: This edition continues the tradition of blending the recent sales management research with real-life 'best practices' of leading sales organisations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9758
Appears in Collections1-Kinh tế - Quản lý
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