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dc.contributor.authorSchilling, Melissa-
dc.date.accessioned2024-03-30T07:51:31Z-
dc.date.available2024-03-30T07:51:31Z-
dc.date.issued2022-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/9753-
dc.description.abstractMelissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.vi
dc.format.extent369psvi
dc.language.isoenvi
dc.publisherMcGraw-Hill Educationvi
dc.subjectStrategic Managementvi
dc.subjectQuản lý chiến lượcvi
dc.titleStrategic Management of Technological Innovation ISEvi
dc.typeSách/Bookvi
Appears in Collections1-Kinh tế - Quản lý

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