Item Infomation

Full metadata record
DC FieldValueLanguage
dc.contributor.authorAlsem, K. J-
dc.date.accessioned2024-03-06T09:34:00Z-
dc.date.available2024-03-06T09:34:00Z-
dc.date.issued2024-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/9418-
dc.description.abstractThis book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning), and finally details the overall implementation and creation of customer values.vi
dc.format.extent478psvi
dc.language.isoenvi
dc.publisherRoutledgevi
dc.subjectMarketing—Managementvi
dc.subjectQuản lý maketingvi
dc.titleStrategic marketing planning : a step-by-step approachvi
dc.typeSách/Bookvi
Appears in Collections1-Kinh tế - Quản lý

Files in This Item:
Thumbnail
  • TVS.006053_TV_Karel Jan Alsem - Strategic Marketing Planning_ A Step-by-Step Approach-Routledge (2023).pdf
      Restricted Access
  • Đăng nhập để đọc nội dung file
    • Size : 17,5 MB

    • Format : Adobe PDF