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  • Book

  • Modern tea : a fresh look at an ancient beverage

    • Authors: Lisa Boalt Richardson (2014)

  • It's a beverage, a commodity, a ceremony, a meal, a spiritual encounter, a connector of people, a drink of peace, a pick-me-up, a comforter, and a way of life for many. As tea continues to rise in popularity, this comprehensive guide explores the celebrated beverage through the eyes of a certified tea specialist. From its sometimes murky origins to today's wide range of tea ceremonies, Lisa Boalt Richardson delves into the world of tea to create a fresh and accessible package for tea rookies and gurus alike. With tips for shopping, storing, steeping, and tasting, plus advice for using tea in pairings, cooking, cocktails, and home health remedies, this fascinating read is everyone's cup of tea.
  • Book

  • Trải nghiệm khách hàng xuất sắc: Con đường xây dựng lợi thế cạnh tranh vượt trội trong thời đại số

    • Authors: Nguyễn Dương (2020)

  • Giới thiệu những bí quyết, trải nghiệm xuất sắc giúp các công ty chạm đến trái tim khách hàng, được khác hàng ủng hộ khiến người lao động tự hào, gắn kết để cùng đưa doanh nghiệp vươn tầm thành công trong thời đại số: Năng lực cạnh tranh chính trong thời đại số, lấy khách hàng làm trung tâm, chiến lược trải ngiệm khách hàng, thực thi chiến lược trải nghiệm khách hàng và văn hoá lấy khách hàng làm trung tâm, case studies - phương thức xây dựng trải nghiệm khách hàng xuất sắc của những công ty hàng đầu.
  • Book

  • The design thinking playbook

    • Authors: Patrick Link (2020)

  • Giải thích về việc cách áp dụng tư duy thiết kế trong việc phát triển khách hàng gồm xây dựng chân dung khách hàng, xác định nhu cầu và xây dựng thấu hiểu cảm với khách hàng; chuyển đổi tổ chức như xây dựng đội ngũ, tuyển chọn thành viên và xây dựng ý tưởng điều phối, tạo lập dịch vụ và xây dựng môi trường làm việc sáng tạo; thiết kế tương lai gồm áp dụng tư duy hệ thống, áp dụng tư duy mô hình kinh doanh tinh gọn, thiết kế hệ sinh thái kinh doanh.
  • Book

  • Học cách thiết kế slide

    • Authors: Nancy Duarte (2018)

  • Hướng dẫn những cách tạo lập slide, lập biểu đồ, trình bày dữ liệu; cách thiết kế và bố trí các yếu tố của slide, sử dụng phông nền, màu sắc, chữ viết hay hình ảnh; cách tạo chuyển động và quản lý bằng các thiết kế mẫu, tương tác với slide...
  • Book

  • People-focused knowledge management

    • Authors: Karl M. Wiig (2004)

  • This book moves to the next stage, to focus on the people-the knowledge workers themselves. Noted expert Karl Wiig synthesizes recent research findings in cognitive science and related fields to describe how people actually work. He focuses on how people learn, remember, make decisions, solve problems and act-in general, how knowledge relates to work behavior. By understanding how people work, managers can improve effectiveness to gain competitive advantage.
  • Book

  • Marketing for tourism and hospitality : collaboration, technology and experiences

    • Authors: Alan Fyall (2019)

  • "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both a...
  • Book

  • International project management : leadership in complex environments

    • Authors: Thomas W. Grisham (2010)

  • This book explores the professional best practices of international projects, emphasizing the importance of leadership skills and virtual teamwork to successfully navigate an international project. Along with discussions on the process groups, such as initiating, planning, execution, monitoring and controlling, and closing out, this reference is organized according to these knowledge areas: Introduction to international project management Integration management HR management (Diversity & Communications) Scope management Cost and progress management Risk management Time management Customer satisfaction (Quality) Procurement management CPE in the future...
  • Book

  • The standard for earned value management

    • Authors: Project Management Institute. (2019)

  • Earned value management (EVM) is considered by many to be one of the most effective performance measurement and feedback tools for managing projects. A central theme in this standard is the recognition that the definition for value in EVM has expanded. This book also integrates hybrid methodologies that blend together historical EVM concepts with the needs of the agile practitioner, all with an eye towards aiding the project team in enhancing overall project delivery. It provides insight and detailed explanations of the basic elements and processes of EVM, and demonstrates how to scale EVM to fit varying project sizes and situations. It also includes graphical examples and detailed explanations that will enable the reader to establish and implement EVM on projects in almost any envi...
  • Book

  • International project management for technical professionals

    • Authors: Brian E. Porter (2009)

  • Porter's International Project Management is an essential read for all project managers whether your projects are local or globally based. This book cuts to the common core of all projects, effective communication. Porter's keen sense of how to manage the subtleties of project management combined with his personal experiences make this book an enjoyable read and a great reference for how to build successful international business relationships now and in the future.