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  • Book

  • Special events : the roots and wings of celebration

    • Authors: Joe Goldblatt (2008)

  • The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.
  • Book

  • Tourism management

    • Authors: Stephen J. Page (2010)

  • This 6th edition has been revised and updated to include: new content on: sports, festivals and event tourism including the impact of the Olympic Games, social media impacts on tourism and the growth of medical tourism . This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data, statistics, weblinks to key reports and industry studies.
  • Book

  • Food and beverage service

    • Authors: John Cousins (2014)

  • Understand both the key concepts and modern developments within the global food and beverage service industry with this new edition of the internationally respected text. An invaluable reference for trainers, practitioners and anyone working towards professional qualifications in food and beverage service, this new edition has been thoroughly updated to include a greater focus on the international nature of the hospitality industry. In addition to offering broad and in-depth coverage of concepts, skills...
  • Book

  • Strategic Management for Travel and Tourism

    • Authors: Nigel Evans (2003)

  • * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays
  • Book

  • Practical tourism research

    • Authors: Stephen L.J. Smith (2017)

  • Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers.
  • Book

  • Tourism : From Empirical Research Towards Practical Application

    • Authors: Leszek Butowski (2016)

  • Tourism is that area of activity of contemporary man that touches on various fields of human interest. Representatives of numerous academic disciplines find it intriguing for its exceptionally interdisciplinary character. Conditions for and consequences of the development of tourism are investigated, among others, by economists, geographers, sociologists, experts in culture, anthropologists, management and social policy specialists and even by representatives of some natural sciences. Researchers dealing with tourism need to meet strict methodological requirements, but they get access to a very interesting subject of scientific inquiry, which combines social, cultural, economic and environmental aspects to create an ontologically new quality offering epistemological challenges.
  • Book

  • Food and beverage service

    • Authors: Dennis R. Lillicrap (2010)

  • Written by acknowledged experts in food and beverage service, this is considered the standard reference book for food and drink service in the UK and in many countries overseas. It meets the needs of students working towards VRQ, S/NVQ, BTEC or Institute of Hospitality qualifications in hospitality and catering from Levels 1 to 4, or degrees in restaurant, hotel and hospitality management. Now in its eighth edition, new features include: - larger illustrations, making the service sequence clearer than ever - updated information that is current, authoritative and reflects current international trends - a new clearer and easier-to-use design - written by acknowledged experts in food and beverage service
  • Book

  • Tourism in Turbulent

    • Authors: Times Jeff Wilks (2006)

  • Tourism in Turbulent Times presents an international review of the challenges faced by the world's largest industry and governments around the world to provide safe and enjoyable experiences for visitors. The book draws on the background and expertise of contributors from 11 countries, representing scholars, government officers and industry practitioners. It addresses traditional concerns for tourism (such as crime) as well as emerging challenges posed by the global movement of infectious disease and terrorism. These topics are examined by specialists who share a view that tourism can weather turbulent times through adopting appropriate risk management strategies and continuing to provide quality service for customers.
  • Book

  • Research methods for leisure and tourism

    • Authors: A.J. Veal (2006)

  • This book offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism. Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer.