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Title: Electronic commerce
Authors: Schneider, Gary P
Keywords: Electronic commerce; Thương mại điện tử; Kinh doanh trực tuyến
Issue Date: 2011
Publisher: Cengage Learning
Abstract: This book equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9000
Appears in CollectionsThương mại điện tử
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