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Title: Digital marketing excellence : planning, optimizing and integrating online marketing
Authors: Dave Chaffey
Keywords: Internet marketing | Tiếp thị kỹ thuật số | Tiếp thị trực tuyến
Issue Date: 2017
Publisher: Routledge
Abstract: This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/8876
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