Item Infomation

Full metadata record
DC FieldValueLanguage
dc.contributor.authorGeorge E. Belch-
dc.date.accessioned2023-11-09T02:02:36Z-
dc.date.available2023-11-09T02:02:36Z-
dc.date.issued2020-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/8857-
dc.description.abstractAdvertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.vi
dc.language.isoenvi
dc.publisherMcGraw Hillvi
dc.subjectTiếp thị kỹ thuật số | Quảng cáovi
dc.titleAdvertising: An integrated marketing communication perspectivevi
dc.typeSách/Bookvi
Appears in Collections1-Kinh tế - Quản lý

Files in This Item:
Thumbnail
  • TVS.001404_Advertising_ An Integrated Marketing Communication Perspective-McGraw-Hill Connect (2020).pdf
      Restricted Access
  • Đăng nhập để đọc nội dung file
    • Size : 29,58 MB

    • Format : Adobe PDF