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Title: Marketing : real people, real choices
Authors: Michael R. Solomon
Keywords: Marketing | Nhà tiếp thị | Thị trường
Issue Date: 2018
Publisher: Pearson Education
Abstract: Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/8833
Appears in Collections1-Kinh tế - Quản lý
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