Item Infomation
| Title: | Global marketing |
| Authors: | Svend Hollensen |
| Keywords: | Export marketing | International marketing | Tiếp thị quốc tế | Tiếp thị xuất khẩu | Tiếp thị toàn cầu |
| Issue Date: | 2019 |
| Publisher: | Routledge |
| Abstract: | Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8825 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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