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Title: Ebusiness and Ecommerce: Managing the Digital Value Chain
Authors: Andreas Meier
Keywords: E-commerce | Thương mại điện tử | Mua sắm điện tử | Thanh toán điện tử
Issue Date: 2009
Publisher: Springer
Abstract: This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/7598
Appears in CollectionsThương mại điện tử
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