Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Joseph Wisenblit | - |
| dc.contributor.author | Leon Schiffman | - |
| dc.date.accessioned | 2023-06-27T03:59:42Z | - |
| dc.date.available | 2023-06-27T03:59:42Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/7125 | - |
| dc.description.abstract | 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson | vi |
| dc.subject | Consumer behavior | Motivation research (Marketing) | Hành vi của người tiêu dùng | vi |
| dc.title | Consumer behavior | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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