Item Infomation
| Title: | Social customer relationship management |
| Other Titles: | Fundamentals, Applications, Technologies |
| Authors: | Rainer Alt |
| Keywords: | Truyền thông | Xã hội | Quản lý quan hệ khách hàng |
| Issue Date: | 2020 |
| Publisher: | Switzerland. Springer International Publishing |
| Abstract: | In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/7009 |
| Appears in Collections | Du lịch lữ hành |
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