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Title: Entrepreneurship
Authors: Robert D. Hisrich
Keywords: Mã học phần BA331 | New business enterprises | Entrepreneurship | Business planning | Business enterprises | Success in business | Thành công trong kinh doanh | Kế hoạch kinh doanh | Doanh nghiệp
Issue Date: 2017
Abstract: This book has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/7003
Appears in CollectionsKinh tế - Quản lý
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