Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Erica Weintraub Austin | - |
| dc.date.accessioned | 2023-05-15T04:31:59Z | - |
| dc.date.available | 2023-05-15T04:31:59Z | - |
| dc.date.issued | 2006 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/6644 | - |
| dc.description.abstract | This book is valuable as a text in public relations management and communication campaigns courses, while also serving as a reference for practitioners. It introduces readers to the tools necessary for developing and presenting comprehensive, effective, and accountable public relations plans, ensuring they are well prepared for managing and executing communication campaigns. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Mahwah, N.J. : L. Erlbaum Associates | vi |
| dc.subject | Mã học phần MD423 | Public relations | Management | Quan hệ công chúng | Chiến dịch truyền thông | Quản lý | vi |
| dc.title | Strategic public relations management : planning and managing effective communication programs | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Truyền thông đa phương tiện | |
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