Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bert Rosenbloom | - |
| dc.date.accessioned | 2023-04-07T08:50:01Z | - |
| dc.date.available | 2023-04-07T08:50:01Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/6188 | - |
| dc.description.abstract | Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. | vi |
| dc.language.iso | vi | vi |
| dc.publisher | Australia ; Mason, OH : South-Western Cengage Learning | vi |
| dc.subject | Marketing channels | Tiếp thị | vi |
| dc.title | Marketing channels : a management view | vi |
| dc.type | Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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