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  • Sách/Book

  • Handbook of e-Tourism

    • Authors: Zheng Xiang (2022)

  • This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition.
  • Sách/Book

  • Social customer relationship management

    • Authors: Rainer Alt (2020)

  • In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies.
  • Sách/Book

  • Giáo trình Dẫn chương trình

    • Authors: Trần Thị Thùy Dương (2022)

  • Giáo trình giới thiệu 5 bài bao gồm các phần: Nhập môn dẫn chương trình, kỹ năng diễn đạt, các bước dẫn chương trình, kỹ năng thể hiện và kỹ năng dẫn một số chương trình. Mỗi bài đều có câu hỏi và bài tập để bạn có thể nắm bắt được bài học một cách cụ thể, rõ ràng hơn.
  • Sách/Book

  • How baking works : exploring the fundamentals of baking science

    • Authors: Paula Figoni (2021)

  • The essence of baking is chemistry, and anyone who wants to be a master pastry chem must understand the principles and science that make baking work. Learn the whys and hows of every chemical reaction, essential ingredient, and technique.
  • Sách/Book

  • Food and beverage management in the luxury hotel industry

    • Authors: Sylvain Boussard (2021)

  • Provides an introduction to the management of food and beverage operations within the luxury hotel environment. It provides detailed coverage of operational, based on multiple real industry examples, allowing the reader to grasp the intricacies of the day to day running of outlets
  • Sách/Book

  • Spa Management: An Introduction

    • Authors: Mary S. Wisnom (2020)

  • This book provides instruction on the basics of the business, best practices for spa and wellness management, and offers a vision for how the field can grow.
  • Sách/Book

  • The fundamentals of event design

    • Authors: Vladimir Antchak (2020)

  • This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students
  • Sách/Book

  • An introduction to intercultural communication : identities in a global community

    • Authors: Fred E. Jandt (2021)

  • The Tenth Edition of An Introduction to Intercultural Communication prepares today's readers to successfully navigate our increasingly global community. Fred E. Jandt introduces essential communication skills and concepts that will enable readers to interact successfully with different cultures and ethnic groups. Jandt offers readers unique insights into intercultural communication, at home and abroad, through an emphasis on history, culture, and popular media.
  • Sách/Book

  • Introduction to hospitality management

    • Authors: Dennis Reynolds (2021)

  • Introduction to Hospitality Management offers a holistic overview of our dynamic industry that includes historical perspectives but with a strong emphasis on new trends and best practices in a wide range of segments. Building on traditions established in past editions Introduction to Management in the Hospitality Industry, our goal is to provide educators and students with the most up-to-date content with the hope that the next generation of global hospitality leaders will be fully prepared to meet the challenges of this dynamic industry.