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  • Sách/Book


  • Authors: Solomon, Michael R (2018)

  • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today

  • Sách/Book


  • Authors: Solomon, Michael R (2023)

  • Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas prese