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  • Sách/Book

  • The sage handbook of digital marketing

    • Authors: Annmarie Hanlon (2022)

  • This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics
  • Sách/Book

  • Digital marketing : strategic planning & integration

    • Authors: Annmarie Hanlon (2022)

  • The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok