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  • Book

  • Operations management

    • Authors: William J. Stevenson (2012)

  • The book features integrated, up-to-date coverage of current topics and industry trends, while preserving the core concepts that have made the text the market leader in this course for over a decade. Stevenson's careful explanations and approachable format support students in understanding the important operations management concepts as well as applying tools and methods with an emphasis on problem solving. Through detailed examples and solved problems, short cases and readings on current issues facing businesses, and auto-gradable end of chapter problems and application-oriented assignments available in Connect Operations Management
  • Sách/Book

  • Chiến lược kinh doanh quốc tế

    • Authors: Vũ Anh Dũng (2012)

  • Bối cảnh toàn cầu hoá và các liên kết quốc tế. Sự khác biệt về môi trường chính trị, kinh tế, pháp lý và công nghệ. Sự khác biệt về văn hoá giữa các quốc gia. Vấn đề đạo đức trong kinh doanh quốc tế. Chiến lược kinh doanh quốc tế. Phương thức gia nhập thị trường quốc tế và liên minh chiến lược. Xuất khẩu và thương mại đối lưu. Chuỗi cung ứng quốc tế, mạng sản xuất quốc tế, tự sản xuất và thuê gia công. Quản trị marketing và R&D quốc tế. Quản trị nguồn nhân lực quốc tế
  • Sách/Book

  • Financial & managerial accounting : the basis for business decisions

    • Authors: Jan R. Williams (2012)

  • With the sixteenth edition of Financial and Managerial Accounting: The Basis for Business Decisions, the Williams author team continues to be a solid foundation for students who are learning basic accounting concepts. In this revision, the authors have added to and refined the coverage of International Financial Reporting Standards (IFRS), particularly in Chapter 15 (“Global Business and Accounting”). Hallmarks of the text―including the solid Accounting Cycle Presentation, relevant pedagogy, and high quality, end-of-chapter material―have been updated throughout the book.
  • Sách/Book

  • Accounting principles

    • Authors: Weygandt, Jerry J (2012)

  • More discussions focus on risk management as a result of the financial crisis. The examples also emphasize current examples in order to help accountants make the connection to their everyday lives. This book does not include an Access Code to any additional content.
  • Sách/Book

  • Logistics Management

    • Authors: Grant, David B (2012)

  • Logistics Managementtakes a customer-facing approach to Logistics and blends traditional logistics activities with current developments in the business environment to produce an essential text for anybody studying logistics.
  • Sách/Book

  • Financial modelling : theory, implementation and practice (with Matlab source)

    • Authors: Joerg Kienitz (2012)

  • The book enables the reader to model, design and implement a wide range of financial models for derivatives pricing and asset allocation, providing practitioners with complete financial modelling workflow, from model choice, deriving prices and Greeks using (semi-) analytic and simulation techniques, and calibration even for exotic options
  • Sách/Book

  • Global logistics and supply chain management

    • Authors: Chandra Lalwani (2012)

  • The latest edition of Global Logistics and Supply Chain Management conveys to both advanced students and practitioners the diverse operational and strategic content of the subjects of logistics and supply chain management. Logistics is a key driver of globalization and facilitator of international trade and development
  • Sách/Book

  • Macroeconomics

    • Authors: Parkin, Michael (2012)

  • From our global food shortage to global warming, economic issues permeate our everyday lives. Parkin brings critical issues to the forefront. Each chapter begins with one of today's key issues, and additional issues appear throughout the chapter to show the real-world applications of the theory being discussed. When the chapter concludes, students "read between the lines" to think critically about a news article relating to the issue, demonstrating how thinking like an economist helps make informed decisions.
  • Sách/Book

  • Boone & Kurtz contemporary marketing

    • Authors: Kurtz, David L (2012)

  • The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.