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  • Sách/Book


  • Authors: Srivastava, Ritu (2023)

  • This book provides a paradigm shift of thinking that is necessary to address the changing needs of the customers demanding for personalized and customized financial services in a globally competitive market.This book is a practical treatise synergized with a straightforward presentation style. The concepts presented are relatable to the Global Financial Supply Chains.

  • Sách/Book


  • Authors: Kucuk, S. Umit (2023)

  • This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.

  • Sách/Book


  • Authors: Johne, Jane (2023)

  • This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success.