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  • Sách/Book


  • Authors: Schneider, Uli (2023)

  • The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors.

  • Sách/Book


  • Authors: Zvi Bodie (2021)

  • Investments sets the standard as a graduate (MBA) text intended primarily for courses in investment analysis. The guiding principle has been to present the material in a framework that is organized by a central core of consistent fundamental principles and will introduce students to major issues currently of concern to all investors.

  • Sách/Book


  • Authors: Stephen A. Ross (2021)

  • Fundamentals of Corporate Finance was designed and developed for a first course in business or corporate finance, for both finance majors and non-majors alike. The text is nearly self-contained in terms of background or prerequisites, assuming some familiarity with basic algebra and accounting concepts, while still reviewing important accounting principles very early on.

  • Sách/Book


  • Authors: Jonathan Berk (2020)

  • Corporate Finance: The Core fits programs and individual professors who desire a streamlined book that is specifically tailored to the topics covered in the first one-semester course. For programs and professors who would like to use a text in a two semester, or more, sequence, please see.

  • Sách/Book


  • Authors: Sang Man Kim (2021)

  • This book explains various methods of payment in international trade and trade finance schemes for international trade. It also presents an overview of the concepts, purposes, features, and risks of international trade.

  • Sách/Book


  • Authors: Felix I. Lessambo (2021)

  • The book looks to enhance understanding of the real markets of international finance and proposes ways to bring the old and new players together in this sand-shifting world of international finance.

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  • Authors: Jens O. Zinn (2020)

  • This book outlines and systematises findings from a growing body of research that examines the different rationales, dimensions and dynamics of risk-taking in current societies; providing insight into the different motivations and social roots of risk-taking to advance scholarly debates and improve social regulation.

  • Sách/Book


  • Authors: Christian Borch; Robert Wosnitzer (2020)

  • The term 'critical finance studies' remains largely unfocused and undefined. Against this backdrop, the key rationales of The Routledge Handbook to Critical Finance Studies are to provide a coherent notion of this emergent field and to demonstrate its analytical usefulness across a wide range of central aspects of contemporary finance

  • Sách/Book


  • Authors: Y.C. Lum (2020)

  • This book provides a technical and specialized discussion of contemporary and emerging issues in FOREX and financial markets by addressing the issues of risk management and theory and hypothesis development, which have general implications for finance theory and FOREX market management. It offers an in-depth, comprehensive analysis of the issues concerning the volatility of exchange rates. The book has three main objectives. First, it applies the integrated study of exchange rate volatility in terms of depth and breadth. Secondly, it also applies the integrated study to exchange rate volatility in Malaysia, as a case study of a developing country. Malaysia had imposed capital control measures in the past and has now liberalised its exchange rate market and will continue to liberalis...

  • Sách/Book


  • Authors: Tarsem Bhogal (2020)

  • The book addresses basic topics relating to international trade including letters of credit mechanism, collections of bills, trade customs and practice. New to this revised edition, it covers SWIFT updates, supply chain system, UKEF, Blockchain technologies, the implications of BREXIT, NAFTA, Mexico, Canada and other bilateral agreements and their implications, the US sanctions, terrorist financing and anti-money laundering provisions, and a check list to control financial crime risks in trade finance.