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  • Sách/Book


  • Authors: Carl Warren; William B. Tayler (2020)

  • Provide a solid foundation in managerial accounting fundamentals as you motivate students by demonstrating accounting's importance in business with Warren/Tayler’s MANAGERIAL ACCOUNTING, 15E. Business examples and chapter schemas create meaningful context for readers as the authors clearly demonstrate how each chapter’s content fits into the "big picture." This edition connects fundamental managerial accounting concepts to challenges and successes in real businesses today. In addition, new Certified Management Accountant (CMA) exam questions prepare students for professional success, while Pathways Challenges help readers hone critical-thinking skills.

  • Sách/Book


  • Authors: Kesra Nermend (2020)

  • Contemporary economists, when analyzing economic behavior of people, need to use the diversity of research methods and modern ways of discovering knowledge. The increasing popularity of using economic experiments requires the use of IT tools and quantitative methods that facilitate the analysis of the research material obtained as a result of the experiments and the formulation of correct conclusions. This proceedings volume presents problems in contemporary economics and provides innovative solutions using a range of quantitative and experimental tools. Featuring selected contributions presented at the 2018 Computational Methods in Experimental Economics Conference (CMEE 2018), this book provides a modern economic perspective on such important issues as: sustainable development, co...

  • Sách/Book


  • Authors: David C Colander (2020)

  • Colanders Microeconomics 11e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives. Colander’s trademark colloquial approach focuses on modern economics, institutions, history, and modeling. Colander presents and applies economic models, but also encourages students to think about model nuances, building their critical thinking skills and applying models to the real world. Content in Colander is organized around learning objectives to make it easier for students to understand the material and for instructors to build assignments within Connect. Through Connect and SmartBook, students will find engaging activities, helpful tutorial videos, and learning resources at that moment...

  • Sách/Book


  • Authors: Austan Goolsbee (2020)

  • Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson's Microeconomics bridges the gap between today's theory and practice. A strong empirical dimension tests theory and successfully applies it. With carefully crafted features and vivid examples, Goolsbee, Levitt, and Syverson's text helps answer two critical questions students ask, "Do people and firms really act as theory suggests" and "How can someone use microeconomics in a practical way?" The authors teach in economics departments and business schools and are active empirical microeconomics researchers. Their grounding in different areas of empirical research allows them to present the evidence developed in the last 20 years that has tested and refined the fundamental theories. Their teac...

  • Sách/Book


  • Authors: Theory Martin J. Osborne (2020)

  • The book focuses on the concepts of model and equilibrium. It states models and results precisely, and provides proofs for all results. It uses only elementary mathematics (with almost no calculus), although many of the proofs involve sustained logical arguments. It includes about 150 exercises. With its formal but accessible style, this textbook is designed for undergraduate students of microeconomics at intermediate and advanced levels.

  • Sách/Book


  • Authors: Armin Trost (2020)

  • This book encourages HR managers who want to be pioneers of, or support, digital transformation to rethink their HR strategies. It begins with a clear illustration of the difference between stability and agility in leadership and organization. Building on this, it then guides the reader through a broad range of relevant HR topics and how they compare to the new strategic orientation. All major aspects of HR management are addressed, including recruitment, learning, talent management, remuneration, performance management, corporate training, executive development and change management.

  • Sách/Book


  • Authors: K. Nirmal Ravi Kumar (2020)

  • This book harbors an updated and standard material on the various aspects of Econometrics. It covers both fundamental and applied aspects and is intended to serve as a basis for a course in Econometrics and attempts at satisfying a need of postgraduate and doctoral students of Economics.

  • Sách/Book


  • Authors: Jerry G. Kliatchko (2020)

  • This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

  • Sách/Book


  • Authors: George E. Belch (2020)

  • Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.

  • Sách/Book


  • Authors: Terje Aven (2020)

  • Enterprise Risk Management: Advances on its Foundation and Practice relates the fundamental enterprise risk management (ERM) concepts and current generic risk assessment and management principles that have been influential in redefining the risk field over the last decade. It defines ERM with a particular focus on understanding the nexus between risk, uncertainty, knowledge and performance. The book argues that there is critical need for ERM concepts, principles and methods to adapt to the latest and most influential risk management developments, as there are several issues with outdated ERM theories and practices; problems include the inability to effectively and systematically balance both opportunity and downside performance, or relying too much on narrow probability-based perspe...