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  • Sách/Book

  • Customer Engagement in Theory and Practice: A Marketing Management Perspective

    • Authors: Żyminkowska, Katarzyna (2019)

  • An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
  • Sách/Book

  • International project management

    • Authors: Mohammadian, Hamid Doost (2019)

  • International Project Management will bridge the gap of knowledge and highlight the modern and effective findings related to international project management, value engineering, and multinational cooperation. The author teaches about specifics of international project management and he defines what exactly a project should contain, sharing personal examples as well as models that include all the required steps to reach the set goals.
  • Sách/Book

  • Essentials of strategic management: the quest for competitive advantage

    • Authors: Gamble, John (2019)

  • Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content
  • Sách/Book

  • Financial and managerial accounting

    • Authors: Warren, Carl S (2019)

  • This leading book's business examples provide a meaningful context as they demonstrate how each chapter�s content fits into the big picture. The authors clearly connect fundamental accounting concepts to real businesses today. For example, each chapter begins with a real-world company opener that is linked to applicable content throughout the chapter.
  • Sách/Book

  • Managing sustainable business : an executive education case

    • Authors: Gilbert G. Lenssen (2019)

  • The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
  • Sách/Book

  • Foreign exchange market intervention : market microstructure models and empirical investigations

    • Authors: Danila, Nevi (2019)

  • This book develops new econometric models which have produced results for sound FOREX and financial management strategies. This book is multi-disciplinary, technical and specialized, but focused on contemporary and emerging issues in FOREX and financial markets in addressing the issues of financial markets and for theory and hypothesis development which have general implications for finance theory.
  • Sách/Book

  • Foreign investment under the comprehensive economic and trade agreement (CETA). Edited by: Makane Moïse Mbengue, Stefanie Schacherer

    • Authors: - (2019)

  • This book analyzes the investment chapter of a new type of trade agreement between Canada and the European Union to help readers gain a better understanding of this mega-regional deal, which includes foreign investment protection. It first provides background information on the Comprehensive Economic and Trade Agreement (CETA), particularly focusing on the chapter on foreign investment, including the rules on the entry of investments, their protection and the stringent dispute settlement mechanism.
  • Sách/Book

  • Using Excel for business and financial modelling : a practical guide

    • Authors: Danielle Stein Fairhurst (2019)

  • The book is a very hands-on guide to the use of Excel in a business context. First published in 2012, it contains step-by-step instructions of how to solve common business problems using financial models, including downloadable Excel templates as well as other supplementary content; a list of shortcuts and jam-packed with practical tips and techniques the reader can pick up and apply straight away to their work. Readers purchase the book for their own learning and it is also used as an accompaniment to the author's online and face to face training courses. Whilst there are many hundreds of tools, features and functions in Excel, this book focusses more on topics relevant to finance professionals. It covers these features in detail from a practical perspective, but also puts them in ...
  • Sách/Book

  • Fundamentals of financial management

    • Authors: R P Rustagi (2019)

  • The book is also useful for other Under-graduate Courses in Commerce and Management of various Universities/ Institutions. Synopsis in the beginning of every Chapter to present a concise view of the contents of the Chapter.A summary, in the form of Points to Remember, at the end of every Chapter to recapitulate thecontents of the Chapter.Numerous Examples and Solved Graded Illustrations.Questions set in University Examinations have been incorporated at appropriate places. Multiple Choice Questions (MCQs) at the end of every Chapter.Financial Decision Making through EXCEL is explained with the help of several numerical examples from different topics.
  • Sách/Book

  • Fundamentals of corporate finance

    • Authors: Stephen A. Ross (2019)

  • Fundamentals of Corporate Finance continues its tradition of excellence as a market leader. Known for its approach, Ross focuses on three powerful ideas which are integrated throughout -- emphasis on intuition, unified valuation approach, and managerial emphasis giving students a solid foundation in business and finance. The Tenth Edition has been updated to provide current, real world examples, and a wealth of new problem material.