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  • Sách/Book

  • Sustainable city logistics planning : methods and applications.

    • Authors: Anjali Awasthi (2020)

  • City logistics planning is vital to improve goods transport in urban areas. It involves consolidation and coordination of goods transport activities to reduce the negative impacts of freight transport on city residents and their environment. The book presents novel and innovative approaches in the area of sustainable city logistics planning and is composed of three volumes. The first volume addresses key problem areas related to city logistics assessment and evaluation, mobility management, vehicle routing, demand management, smart city solutions, sustainable supply chain management, risk management, intelligent transportation systems, delivery location optimization, electricity planning, and transit policy simulation. The second volume is dedicated to electric vehicle charging, sta...
  • Sách/Book

  • Rethinking macroeconomics with endogenous market structure

    • Authors: Marco Mazzoli (2020)

  • The birth and death of firms is one of the main features of the business cycle. Yet mainstream DGSE macroeconomic models mostly ignore this phenomenon, thereby excluding any potential impact of economic policy on the probability of the birth and death of firms. Those DGSE models that do allow for this phenomenon do so at the cost of drastic simplifications, which effectively rule out causal links between the strategic interaction of industrial firms and the macroeconomy. This innovative new book develops a bottom-up, agent-based framework that shows how strategic interactions at the level of oligopolistic firms, and even at the level of individuals, affect entire industrial sectors and the equilibrium of the macroeconomy. It will appeal to academic researchers and graduate students ...
  • Sách/Book

  • Effective Advertising Strategies for Your Business

    • Authors: Cong Li (2014)

  • This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.
  • Sách/Book

  • The Routledge companion to critical marketing

    • Authors: Mark Tadajewski (2019)

  • It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
  • Sách/Book

  • Macroeconomics: Policy and Practice

    • Authors: Frederic Mishkin (2015)

  • Policy and Practice, Second Edition draws on the rich tapestry of recent economic events to help readers understand the policy issues debated by the media and the public at large during these trying times. Building on his expertise in macroeconomic policy making at the Federal Reserve, author Frederic S. Mishkin provides detailed, step-by-step explanations of all models and highlights the techniques used by policy makers in practic
  • Sách/Book

  • Managerial Accounting

    • Authors: James Jiambalvo (2020)

  • Accounting, 6th edition helps students develop decision making through incremental analysis and stresses the fact that you Get What You Measure throughout the program. It is designed for a one semester managerial accounting course at both the undergraduate and MBA level.
  • Sách/Book

  • Human resource management : a critical approach

    • Authors: David G. Collings (2019)

  • This book written by an international team of respected scholars, this updated textbook adopts a critical perspective to examine the core management function of HRM in all its complexity - including its darker sides
  • Sách/Book

  • Introduction to the microeconomics of wellbeing and sustainability : recasting the economic process

    • Authors: Leonardo Becchetti (2019)

  • The Microeconomics of Wellbeing and Sustainability: Recasting the Economic Process explores the civil economy tradition in economic thought. Gaining increasing consensus worldwide, this alternative-not heterodox-view of the economic process and agents explains how modern economics is placing increasing emphasis on the determinants of subjective wellbeing and environmental sustainability. With support from behavioral economics, this book makes a foundational contribution that will help users better understand and prepare for future economic challenges
  • Sách/Book

  • Research Methods: The Basics

    • Authors: Nicholas Walliman (2018)

  • Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This second edition provides an expanded resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities.
  • Sách/Book

  • Marketing analytics : a practical guide to improving consumer insights using data techniques

    • Authors: Mike Grigsby (2018)

  • The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.