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  • Sách/Book


  • Authors: Robert H. Frank (2022)

  • lthough many millions of dollars are spent each year on introductory economics instruction in American colleg-es and universities, the return on this investment has been disturbingly low. Studies have shown, for example, that several months after having taken a principles of economics course, former students are no better able to answer simple economics questions than others who never even took the course. Most students, it seems, leave our introductory courses without having learned even the most important basic economic principles

  • Sách/Book


  • Authors: Christopher Ragan (2014)

  • An indispensable reference for students enrolled in any business and economics program, Ragan: Economics builds on a rich legacy of success in teaching and learning. Ragan: Economics provides students with an introduction to the major issues facing the world’s economies, to the methods that economists use to study those issues, and to the policy problems that those issues create.

  • Sách/Book


  • Authors: Stephen J Mildenhall (2022)

  • "In order to make insurance a trade at all, the common premium must be sufficient to compensate the common losses, to pay the expense of management, and to afford such a profit as might have been drawn from an equal capital employed in any common trade. Pricing insurance risk is the last mile of underwriting. It determines which risks are accepted onto the balance sheet and makes an insurer's risk appetite operational. It is critical to successful insurance company management. As the last mile, pricing depends on all that has come before. Actuaries and underwriters have analyzed and classified the risk, trended and developed losses, and on-leveled premiums to pick a best-estimate prospective loss cost. Accountants have allocated fixed and variable expenses. Simulation models place t...

  • Sách/Book


  • Authors: A. Ashley (2003)

  • Shows how to handle enquiries, banking, insurance, personnel, and social correspondence. Improves written style by explaining the language of business correspondence.

  • Sách/Book


  • Authors: - (2021)

  • The rich digital landscape puts the whole world at our fingertips. THough with this power comes a certain responsibility. A drive to do it right. This isn't just any marketing book. It's the only guide you'll ever need to navigate modern marketing. In this concise book we cover everything you would ever need to know about social media marketing. We take you right from beginner level to mastery over the entire subject. No experience is required to get value out of this book. Just a willingness to learn

  • Sách/Book


  • Authors: Michelle R. Clayman (2022)

  • The book that fills the practitioner need for a distillation of the most important tools and concepts of corporate finance. In today's competitive business environment, companies must find innovative ways to enable rapid and sustainable growth not just to survive, but to thrive

  • Sách/Book


  • Authors: John Gamble (2021)

  • The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-tothe-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management.

  • Sách/Book


  • Authors: Martin Kolmar (2022)

  • This textbook provides a comprehensive and unique introduction to modern microeconomics. It adopts an integrative approach, positioning the main findings of economics in a broader context. It critically reflects on theories from a philosophical standpoint and compares them to approaches found in the social sciences, while at the same time highlighting the implications for the design of legal systems and business practices.

  • Sách/Book


  • Authors: Georgi Popov (2016)

  • Covers the fundamentals of risk assessment and emphasizes taking a practical approach in the application of the techniques -Written as a primer for students and employed safety professionals covering the fundamentals of risk assessment and emphasizing a practical approach in the application of the techniques -Each chapter is developed as a stand-alone essay, making it easier to cover a subject -Includes interactive exercises, links, videos, and downloadable risk assessment tools -Addresses criteria prescribed by the Accreditation Board for Engineering and Technology (ABET) for safety programs