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  • Sách/Book

  • Digital marketing trends and prospects : develop an effective digital marketing strategy with SEO, SEM, PPC, digital display ads & email marketing techniques

    • Authors: Shakti Kundu (2021)

  • The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Key Features - Understand the basics terminologies in Digital Marketing - Understand the impact of Search Engine Optimization (SEO) on online business - Identify important elements of E-mail marketing and its applicability in the digital world - Get familiar with Mobile marketing and Web analytics tools
  • Sách/Book

  • Lessons in Social Media Marketing 2024

    • Authors: Karen Noil (2023)

  • Lessons in Social Media Marketing 2024 is your all-in-one guide to navigating the ever-changing landscape of social media marketing. Packed with insights, strategies, and real-world examples, it shows you how to optimize your social campaigns, reach new customers, and drive real results for your business.
  • Sách/Book

  • Principles of microeconomics 3e

    • Authors: David Shapiro (2022)

  • Principles of Microeconomics 3e covers the scope and sequence of most one semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world applications. The third edition has been carefully and thoroughly updated to reflect recent developments, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists."--OpenStax
  • Sách/Book

  • Essentials of economics

    • Authors: Stanley L. Brue (2020)

  • This book has the clear and careful language and the balanced approach that has made its two-semester counterpart a best-seller, but the pedagogy and topic discussion are much better suited to the needs of the one-semester course. We think Essentials of Economics will fit nicely in various one-term courses. It is sufficiently lively and focused for use in principles courses populated primarily by non-business majors. Also, it is suitably analytical and comprehensive for use in combined micro and macro principles courses for business and potential economics majors. Finally, we think this book-if supplemented with appropriate lecture and reading assignments-will work well in refresher courses for students returning to MBA programs
  • Sách/Book

  • Entrepreneurship the art, science, and process for success

    • Authors: Charles E. Bamford (2024)

  • This book presents a systematic and thorough means for students and potential entrepreneurs to think through their venture and the rich range of concerns around it. Extensive research has been going on in this area for decades, and we know much about what works and what does not work. One of the significant goals of this text is to provide you with information about what really works. Without trying to overwhelm the reader with research citations, we ensure that students have well-researched information, this text is grounded in the academic research with a practitioner view to everything that is done.
  • Sách/Book

  • ISE Analysis for Financial Management

    • Authors: Robert Higgins (2022)

  • The thirteenth edition of Analysis for Financial Management is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way.
  • Sách/Book

  • Marketing 6.0 : the future is immersive

    • Authors: Philip Kotler (2024)

  • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade