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  • Sách/Book


  • Authors: Mandel, Michael J (2018)

  • Economics, The Basics third edition focuses on developing a student's economic literacy without overwhelming to provide a window into what's happening in the current economy.

  • Sách/Book


  • Authors: Hirsch, Jeffrey A (2023)

  • You’ll master key cycles and trends, including the “January Barometer,” the “Santa Claus Rally,” the “Best Six Months,” and the four-year “Presidential Election Cycle” as you learn to trade and invest with confidence.

  • Sách/Book


  • Authors: Gupta, Gaurav (2023)

  • Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic

  • Sách/Book


  • Authors: Karsaklian, Eliane (2023)

  • Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different

  • Sách/Book


  • Authors: Winter, Graham (2023)

  • Think One Team: The Essential Guide to Building and Connecting Teams weaves an engaging narrative that reveals how to free your team and organisation of disunity. Inside this innovative bestseller, you’ll discover how to establish and nurture the mindset and habits of united leadership, cohesive teamwork and a one-team culture.

  • Sách/Book


  • Authors: Sklar, Bernard (2021)

  • This book provides comprehensive coverage of digital communication systems, and illuminates the big picture and details of modulation, coding, and signal processing, tracing signals and processing steps from information source through sink.

  • Sách/Book


  • Authors: Hoyer, Wayne D (2021)

  • The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.