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  • Sách/Book

  • Corporate finance : theory and practice in emerging economies

    • Authors: Sunil Mahajan (2020)

  • This book introduces corporate finance to first-year students in business schools. Basic subjects such as marketing, human resources and finance are fundamental to the learning of a business manager. A book on these subjects must emphasize learning that is conceptual in nature and, at the same time, application oriented. This book attempts to achieve this in a manner that is comprehensive and shorn of complexity. It examines the practice of finance without diluting theory and conceptual knowledge. Corporate finance is necessarily quantitative in nature, and the book duly places emphasis on that aspect. It ensures the primacy of ideas and concepts, utilizing numbers as supportive elements. Grounded in fundamental concepts, it is application oriented with global, real-world examples a...
  • Sách/Book

  • Global Development Finance: The Role of International Banking World Bank

    • Authors: - (2018)

  • "Global Development Finance" - the World Bank's annual report on the external financing of developing countries - provides monitoring and analysis of development finance, identifying key emerging trends and policy challenges in international financial flows that are likely to affect the growth prospects of developing countries.
  • Sách/Book

  • Financial modelling in commodity markets

    • Authors: Viviana Fanelli (2019)

  • "Financial Modelling in Commodity Markets provides a basic and self-contained introduction to the ideas underpinning financial modelling of products in commodity markets. The book offers a concise and operational vision of the main models used to represent, assess and simulate real assets and financial positions related to the commodity markets. It discusses statistical and mathematical tools important for estimating, implementing and calibrating quantitative models used for pricing and trading commodity-linked products and for managing basic and complex portfolio risks. Key features: Provides a step-by-step guide to the construction of pricing models, and for the applications of such models for the analysis of real data Written for scholars from a wide range of scientific fields, i...
  • Sách/Book

  • Economics

    • Authors: Hubbard, Glenn (2022)

  • Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions every day. With ever-changing US and world economies, the 8th Edition has been updated with the latest devel
  • Sách/Book

  • Corporate finance

    • Authors: Berk, Jonathan B (2024)

  • Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can “practice finance to learn finance” by solving problems like those faced by today's professionals. The 6th Edition features the latest research, data, events and technologies to help you develop the tools you need to make sound financial decisions.
  • Sách/Book

  • Excellence in business communication

    • Authors: Thill, John V (2024)

  • The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.
  • Sách/Book

  • An Introduction to Group Work Practice

    • Authors: Toseland, Ronald W (2021)

  • Thoroughly updated throughout, the new edition of An Introduction to Group Work Practice includes research on virtual groups, updated and deeper content on practice with treatment and task groups, the most current literature on working with reluctant and resistant group members, updated and expanded sections on working with individuals who have difficulty engaging in and sustaining work in groups, updated material on leadership and diversity, and thoroughly updated reference material and new content from evidence-based practice sources.
  • Sách/Book

  • Brand storytelling : integrated marketing communication for the digital media landscape

    • Authors: Quesenberry, Keith A (2023)

  • Quesenberry and Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media.
  • Sách/Book

  • Effectiveness of Influencer Marketing

    • Authors: Johne, Jane (2023)

  • This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success.
  • Sách/Book

  • Consumer behaviour and analytics

    • Authors: Smith, Andrew (2024)

  • The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint