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  • Sách/Book


  • Authors: Richardson, Vernon (2023)

  • Data Analytics for Accounting 3e is designed to prepare your students with the necessary tools and skills they need to successfully perform data analytics through a conceptual framework and hands-on practice with real-world data. Using the IMPACT Cycle, the authors provide a conceptual framework to help students think through the steps needed to provide data-driven insights and recommendations.

  • Sách/Book


  • Authors: Carlos Jahn (2023)

  • The topics of the presented papers are related to various aspects, problems, and solutions in maritime, transport, warehouse logistics, digital transformation, and information technologies in logistics, as well as digital transformation of infrastructure industries from theoretical and practical points of view

  • Sách/Book


  • Authors: Dinham, Sarah M (1976)

  • In Fundamental Analysis For Dummies, you'll get a crash course in valuating publicly traded companies based on their financial statements, overall health, competitors, markets, and the overall economy. You'll also get easy-to-follow advice on how to protect your investments and diversify your portfolio so you can reduce risk without sacrificing returns.

  • Sách/Book


  • Authors: Cox, Alison (2023)

  • Business Analysis For Dummies helps you discover the newest tips and tricks for turning knowledge into the changes that have a real and meaningful impact on business and drive your organization towards value delivery.

  • Sách/Book


  • Authors: Baber, William W (2020)

  • The book guides users through the negotiation process, on getting started, the sequence of actions, expectations when negotiating, applicable language, interacting with different cultures, and completing a negotiation. Each section of the book contains one or two key takeaways about planning, structuring, verbalizing, or understanding negotiation.

  • Sách/Book


  • Authors: Kihn, Martin (2020)

  • Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine "stacks" of various marketing and advertising technology to try and deliver the fabled "right person, right message, right time" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt.

  • Sách/Book


  • Authors: Logue, Ann C (2023)

  • Reduce your risk and maximize your reward. Options trading can be risky and intimidating, even for experienced traders. It can also be an exciting investment option that can pay serious dividends. This helpful guide breaks down the often complicated process of options trading and explains, step-by-step, how to buy and sell according to your investment strategy, weigh option costs and benefits, improve your odds, reduce your risk, and more. In this must-have guide, you'll find: a primer on what options are and how they work ; a review of how options are valued and what factors affect their price

  • Sách/Book


  • Authors: Perloff, Jeffrey (2021)

  • Microeconomics:Theory and Applications with Calculus, 5th Edition, Global Edition remains thepremiere microeconomics text to marry formal theory with robust, thoroughlyanalyzed real-world problems. Intended as an intermediate microeconomics text,Perloff introduces economic theory through a combination of calculus, algebra,and graphs. It then integrates estimated, real-life problems and applications,using a step-by-step approach to demonstrate how microeconomic theory can beapplied to solve practical problems and policy issues. Compared with similartexts, the author places greater emphasis on using contemporary theories toanalyze markets, so students are prepared to apply economic theory to thelatest policy analysis in the field.

  • Sách/Book


  • Authors: Berndt, Ralph (2023)

  • This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management.

  • Sách/Book


  • Authors: Lewicki, Roy J (2021)

  • Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters from the main text have been included in this edition, several chapters having been condensed for this volume. Those condensed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation sub processes, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process.