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  • Sách/Book

  • Economics

    • Authors: Parkin, Michael (2022)

  • The 14th Edition emphasizes real-worldapplications, the development of critical-thinking skills, diagrams renownedfor their pedagogy and clarity, and path-breaki
  • Sách/Book

  • Social marketing : principles and practice for delivering global change

    • Authors: Hastings, Gerard (2023)

  • Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe.
  • Sách/Book

  • Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

    • Authors: Galan-Ladero, M. Mercedes (2023)

  • This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
  • Sách/Book

  • Year 11 Economics 2023

    • Authors: Riley, Tim (2022)

  • Chapter 1: The Economic Problem. Chapter 2: The Operation of an Economy. Chapter 3: Economies: Their Similarities and Differences
  • Sách/Book

  • Economics for healthcare managers

    • Authors: Lee, Robert H (2023)

  • Economics for Healthcare Managers provides the practical guide that healthcare managers need to simplify and strengthen the decision-making process for everyday issues. Written for those with little or no background in economics, the book is designed to engage readers in today’s policy and management challenges. The author references classic studies while also drawing on current research and emphasizing contemporary analyses.
  • Sách/Book

  • Trading For Dummies Lita

    • Authors: Epstein, Lita (2023)

  • Trading For Dummies is for investors in search of a clear guide to trading stocks in any type of market. Inside, you'll get sample stock charts, position trading tips and techniques, and fresh ways to analyze trends and indicators. Learn how to make smart decisions by identifying the stocks, bonds, funds, and commodities that will net you the maximum gain. Assume more risk, reap more benefits, build a more aggressive portfolio, and enjoy the greater gains that come with short- and medium-term trading methods.
  • Sách/Book

  • Making the world safe for investment : the protection of foreign property 1922-1959

    • Authors: Leiter, Andrea (2023)

  • The book offers a pre-history of international investment law focusing on the time before 1959 and the ratification of the first bilateral investment treaty and the ICSID Convention. It introduces new primary archival material, including arbitral awards, diplomatic notes, and concession agreements, as well as scholarly writings pertaining to developments in these proceedings
  • Sách/Book

  • Artificial Intelligence, Learning and Computation in Economics and Finance

    • Authors: Venkatachalam, Ragupathy (2022)

  • This book presents frontier research on the use of computational methods to model complex interactions in economics and finance. Artificial Intelligence, Machine Learning and simulations offer effective means of analyzing and learning from large as well as new types of data. These computational tools have permeated various subfields of economics, finance, and also across different schools of economic thought.
  • Sách/Book

  • Strategic Integrated Marketing Communications

    • Authors: Percy, Larry (2023)

  • The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. Extended content on international advertising and shared cultural values.The introduction of a channels-based typology of marketing communication.Updated international examples and case studies throughout.