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  • Sách/Book


  • Authors: Jain, Vinod Kumar (2023)

  • The Context 1. Global Meets Digital 2. A global-digital world 3. Paradox of Globalization 4. Digital Business: Technology at Warp Speed PART TWO: Strategy 5. Entering Foreign Markets 6. Global Strategy for Digital Businesses 7. Digital Business Models 8. Digital Strategy for Global B2C Businesses 9. Digital Strategy for Global B2B Businesses 10. Reinventing Innovation 11. Reimagining Business

  • Sách/Book


  • Authors: Milburn, Ken (2007)

  • You'll also learn advanced techniques with Photoshop CS2 and Photoshop Elements, though this isn' t a typical Photoshop how-to book. Milburn's workflow strategy ensures that high-production jobs are done professionally with a minimum of frustration. With Digital Photography: Expert Techniques, you'll become a better (and more profitable) photographer.

  • Sách/Book


  • Authors: Kotler, Philip (2023)

  • "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--

  • Sách/Book


  • Authors: de Kluyver, Cornelis A (2021)

  • Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally

  • Sách/Book


  • Authors: Carlström, Elis (2023)

  • Original ideas start in a person's mind, but the environment where they operate is crucial for the capture and development of these ideas. Equally important is the interaction with others in developing and evaluating ideas, as a brilliant idea only influences the world if it is put into use. This book hopes to inspire the team leader, innovation manager or research group leader. It d

  • Sách/Book


  • Authors: Tidd, Joseph (2021)

  • Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social benefits of innovation are even greater [2]. However, managing innovation is not easy or automatic

  • Sách/Book


  • Authors: Erokhin, Vasilii (2023)

  • This book is written mainly for students, but it would be much useful to the broader public audience, including postgraduates, researchers, and business people who will be able to learn all recent updates about macroeconomics and the post-pandemic perspectives of the global economy.

  • Sách/Book


  • Authors: Krugman, Paul R (2023)

  • International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to trade theory is followed by detailed coverage of policy applications.

  • Sách/Book


  • Authors: Anderson, George (2023)

  • Design Thinking is both a process and a set of techniques and exercises useful for thinking through and solving problems faster than otherwise possible. Hour 1 commences Part I called "Design Thinking Basics," where we assemble and align around the Design Thinking Cycle for Progress and a Design Thinking Model for Tech (Hours 1-5). Subsequent Parts of the book include Part II Understanding Broadly (Hours 6-9), Part III, "Thinking Differently" (Hours 10-14), Part IV, "Delivering Value" (Hours 15-18), and Part V, "Iterating for Progress" (Hours 19-24)"--

  • Sách/Book


  • Authors: Baum, Sandy (2023)

  • An invaluable primer on the role economic reasoning plays in campus debate and decision making. Campus Economics provides college and university administrators, trustees, and faculty with an essential understanding of how college finances actually work. Sandy Baum and Michael McPherson explain the concepts needed to analyze the pros, the cons, and the trade-offs of difficult decisions, and offer a common language for discussing the many challenges confronting institutions of higher learning today, from COVID-19 to funding cuts and declining enrollments