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  • Sách/Book

  • Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

    • Authors: Cunningham, Jane (2021)

  • Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed
  • Sách/Book

  • Global strategy

    • Authors: Peng, Mike W (2022)

  • This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship.
  • Sách/Book

  • Organizational change

    • Authors: Senior, Barbara (2020)

  • The rhetoric of business continues to tell us that the pace of change is accelerating and that anticipating and responding to change are essential for organizational survival. Indeed, it is easy to find examples of organizations, small and large, that have ceased to exist because events overtook them"--
  • Sách/Book

  • The inexact and separate science of economics

    • Authors: Hausman, Daniel M (2023)

  • Is economics a science? What distinguishes it from other sciences, both natural and social? Does it have a distinctive method? Can its models of perfect rationality and perfect competition help us to understand real market economies and to help them to function better? This book offers answers to these questions and more"-
  • Sách/Book

  • Intuition in business

    • Authors: Sadler-Smith, Eugene (2023)

  • We're all familiar with those perplexing situations when we think we 'just know' without knowing how or why we know. In professional life it might be the job candidate's CV that checks all the boxes but somehow doesn't stack-up: should we perform some due diligence and dig a little deeper? In personal life it could be the apartment that we're looking to rent that just felt right the minute we walked through the front door: should we trust our hunch and grab it while we can? What if time is of the essence? What if there isn't any more data to be had in the time available? Why do situations like these often leave us in a quandary
  • Sách/Book

  • Foundations for fintech

    • Authors: Lee, David (2022)

  • "In the digital era, emerging technologies such as artificial intelligence, big data, and blockchain have revolutionized various ways of people's daily lives and brought many opportunities and challenges to the industries. With the increasing demand for talents in the fintech realm, this book serves as a good guide for practitioners who are seeking to understand the basics of fintech and applications of different technologies. This book covers important knowledge in statistics, quantitative methods, and financial innovation to lay the foundation for fintech. It is especially useful for people who are relatively new to this area and would like to become professionals in fintech
  • Sách/Book

  • The Digital Supply Chain

    • Authors: MacCarthy, Bart (2022)

  • The book examines the origin, emergence and building blocks of the Digital Supply Chain, showing how and where the virtual and physical supply chain worlds interact. It reviews the enabling technologies that underpin digitally controlled supply chains and examines how the discipline of supply chain management is affected by enhanced digital connectivity, discussing purchasing and procurement, supply chain traceability, performance management, and supply chain cyber security.
  • Sách/Book

  • Strategic Management of Technological Innovation ISE

    • Authors: Schilling, Melissa (2022)

  • Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
  • Sách/Book

  • Business analytics : methods, models, and decisions

    • Authors: Evans, James R (2021)

  • Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value.